The marketing head of the UAAP member schools will determine the top thirty (30) entries regardless of the number of entries for the preliminary judging.
All participants will receive a thank you letter.
The Board of Judges is composed of respected industry practitioners from top brands, advertising agencies, marketing, and president of the council of marketing educators.
From the top thirty (30) pre-screened entries, the Board of Judges will choose the top fifteen (15) entries to qualify for the final judging.
The scores for the thirty (30) entries based on the criteria will start on zero (0).
Another round of judging of the top fifteen (15) entries from the Preliminary Judging result. The scores for the top fifteen (15) entries based on the criteria will be back to 0. Only the top ten (10) entries are considered finalists.
The top three (3) entries will be the winners from the top ten finalists.
Deliberation on the entry with the highest/final score before the announcement of the grand winner (the best entry) will be done if necessary or if there is a disagreement among the Board of Judges on the result of the First Placer.
Ranking based on the total final scores in the final judging
1. Grand Winner
First in rank and with the highest total final scores of the Board of Judges and deliberation
2. 2nd Place
Second in rank based on the total final scores of the Board of Judges and deliberation
3. 3rd Place
Third in rank based on the total final scores of the Board of Judges and deliberation
The decision of the Board of Judges is FINAL.
The winners will be informed through telephone call from UAAP Secretariat and email/letter from the UAAP Executive Director
Awarding of prizes to the winners shall be on December 15, 2021 (Wednesday)
Grand Winner (Best Entry) will receive One Hundred Thousand Pesos (PhP100,000.00) cash prize, trophy, and certificate.